I’ve sat on this for a while.
Waiting until everything felt “ready.” Waiting until it all looked just right.
But my mom’s voice kept coming back to me…strive for excellence, not perfection.
So… here I am.
Seven months after graduating with my BS in Communications, I was hired as a small business marketing counselor. I was able to work three days at home, and two days in-office, an accommodation that was made because I care for my adult daughter who has exceptional needs.
This job didn’t create my love for small businesses—it just gave it a place to land, because that love is what sent me back to school at 44. (I remember the actual business that finally made me decide to enroll in school…all from an article in the local newspaper about them.)
I’ve always been drawn to entrepreneurs.
The ones who take a chance.
The ones who stay up late figuring things out.
The ones who carry the weight of it all and keep going anyway.
There’s something about that kind of grit that sticks with you. Motivates you.
My time as a counselor was funded by a grant, so eventually, it came to an end. But those 2.5 years? I wouldn’t trade them for anything. I had the best supervisor & coworker (I’m forever grateful to you two!), and clients who trusted me with their businesses. Many of those clients became friends and are blessings in my life.
A New Chapter
In 2024, I stepped into something new—content creation. And I love it.
I love creating.
I love sharing.
I love Appalachia.
So, I built Rob & Teresa in Appalachia—our YouTube channel, Facebook page, TikTok, our store 304 in the House, and even a few books through Kindle Direct Publishing.
It’s been a different way to do what I already love. It’s also been the catalyst to what I’m doing here.
When Robbie and I travel, we don’t seek out chains. We look for locally owned restaurants and shops. I’ll research Google Business Profiles, check out their social media pages & channels, look at photos, read reviews… (oh, the wonderful people we’ve met!), and every single time, I catch myself thinking this is so good… I wish more people knew about it. Or oh, I could help them with this.
Not in a critical or “let me fix you” way, of course. Just… from experience. From seeing it. And now, doing this myself—I get it. It’s hard to step back and look at your business the way a customer does.
So last year, I started paying attention to that, writing things down, asking myself what this could look like. Not as “marketing consulting.”
That’s not what this is.
Well, what is it?
This is about how your business shows up. Because whether we realize it or not, people are making decisions about your business before you ever speak to them.
They’re looking you up.
Scanning your page.
Glancing at your photos.
Reading your reviews.
Walking through your door.
And in a matter of seconds, they’re deciding
Do I trust this place?
Does this feel right?
Do I want to spend my money here?
That’s where I come in.
I look at your business the way a customer does—with a fresh set of eyes. When you’re in it every day, it’s hard to see what stands out… and what gets missed. I focus on how your business feels, in person and online.
What people see first
What feels clear… or confusing
What builds confidence… or quietly turns people away
What makes someone stay… or leave
And then I show you what I see.
Simple as that.
No jargon.
No overwhelm.
No 47-page strategy plan you’ll never use.
Just honest, practical perspective. The kind that makes it easier for people to find you, feel confident choosing you, and recommend you without hesitation. Most of the time, it’s not that a business isn’t good. It’s that it’s not being experienced the way it deserves to be.
So… I’m offering Perspective Based Guidance.
And it’s exactly what it sounds like.
If you’ve ever found yourself wondering why more people aren’t coming in…
or why it feels harder than it should… or what you might be missing… even if you feel like you’re doing all the things…
You might not need to do more. You might just need to see it differently.
That’s what I do.
Most of this can be done online, but if you’re local—or I’m in your area—I’m always open to meeting in person. If you’d like more information, you can email me at
perspectives@sincerelyteresa.com
Sometimes it’s not about doing more. It’s about seeing what’s already there in a different way.